During the preview event, Carsten Hendrich (VP Creative Lab Zalando) and Jolanda Smit (Head of Group Brand Relations Marketing Zalando) revealed the participating brands and B&&B highlights. Also the new Bread&&Butter 2018 ‘Pop-Up’ concept was introduced, which gives direct access to sought after exclusive products, limited editions and easy shoppability. Furthermore, the new Bread&&Butter shopping hub was announced to launch at the end of August on Zalando, accessible via breadandbutter.com.
After the introductory words, a panel talk on the subject of ‘What’s Next’ in style and culture took place. The panel consisted of a squad of creative mavericks including Jazzelle Zanaughtti aka Uglyworldwide, Elias Riadi from PAQ, hip hop artist Kodie Shane and Marc Goehring from 032c. The discussion touched on topics such as upcoming trends in fashion and music and how taste and expression are fueled through social media.
Jolanda Smit, Marc Goehring, Jazzelle Zanaughtti, Kodie Shane, Elias Riadi attend the Bread & Butter by Zalando 2018 – Preview Event
BREAD&&BUTTER BY ZALANDO CELEBRATES THE NEXT IN STYLE AND CULTURE DURING POP-UP PREVIEW EVENT IN BERLIN
The DJ-sets by Juba and Leonce brought compelling sounds to the preview event and gave a taste of what is yet to come during Bread&&Butter 2018. Rapper Kodie Shane performed live on stage and made the crowd of more than 600 people – among them Toni Loba (GNTM winner 2018) and Jasna Fritzi Bauer (German Actress) – dance until the event closed at midnight.
Bread&&Butter tickets are available now via breadandbutter.com/tickets. Further information will follow via breadandbutter.com and corporate.zalando.com/breadandbutter or @breadandbutter on Instagram and facebook.com/breadandbutter.
Photo by Isa Foltin/Getty Images for Zalando
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