Yesterday during Bread & Butter Berlin G-Star presented its SS14 collections at off-site venue Kater Holzig. The innovative denim brand also announced their new campaign talents: Sergio Pizzorno and Keenan Kampa. The two are a unique combination of creative talents, Sergio being the guitarist and songwriter of renowned British band Kasabian, and Keenan performing in the prestigious Russian Mariinsky Ballet Company.
Zur Foto-Galerie: G-STAR RAW Herbst/Winter 2013 im Kater Holzig
Similar to Magnus Carlson, Clémence Poésy, and Liv Tyler, G-Star enjoys working with unexpected talents who are at the top of their game. Both Keenan and Sergio found their one way into the world whilst pursuing their passion. Kampa is the first American to be accepted into the Russian Mariinsky Ballet Company. Sergio, lead songwriter for British band, Kasabian, switched his career path from football to music. He said: “I told my careers adviser I wanted to be centre forward for Leicester City. When he said ‘No’ I thought I’d be in a rock ‘n’ roll band.”
The G-Star Autumn/Winter 2013 campaign featuring Sergio and Keenan, breaks across all media on August 12th.
G-Star RAW is the modern denim brand. Since 1989, G-Star has been a denim pioneer that is known for its directional and cutting edge style. Its philosophy has always been “Just the product” with a focus on denim craftsmanship and innovation. G-Star originated the concept of 3D denim in 1996 with the introduction of the G-Star Elwood, and dedication to untreated RAW denim, which created a revolution within the denim industry. g-star.com
Sergio Lorenzo ‘Serge’ Pizzorno is a British guitarist and songwriter, best known for his work in the successful British band Kasabian. Serge originally formed the band as Saracuse in 1997, but didn’t release their eponymous debut album until 2004. Their second album, ‘Empire’ included several hit singles and the album itself debuted at Number One on the UK Albums Chart. Its follow-up, ‘West Ryder Pauper Lunatic Aslyum’, scored Serge and his band a consecutive Number One and was also nominated for the 2009 Mercury Music Prize. Since then they have released their fourth album, ‘Velociraptor’, in 2011 to widespread critical acclaim. They have sold out gigs at the O2 Arena and countless festival headlining slots.
Graduated from the Vaganova Academy of Russian Ballet in 2010. From 2010-2012 she danced with the Boston Ballet (USA). The dancer’s repertoire there included the ballets La Bayadère (choreography by Marius Petipa, revised version by Florence Clerc), Elo Experience (choreography by Jorma Elo), Symphony in Three Movements (choreography by George Balanchine), and Don Quixote (choreography by Rudolf Nureyev). In 2012 she was the first American to be accepted into the Russian Mariinsky Ballet Company.
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G-STAR RAW Herbst/Winter 2013 im Kater Holzig