G-STAR RAW Herbst/Winter 2013 im Kater Holzig

 

At Kater Holzig, G-Star created a one night only denim experience, with an international musical extravaganza of DJs and the RAW Story Room, highlighting the new key denims for SS14. Including the Type C, the latest cut in the 3D denim line for both men and women. The Type C is constructed with an extremely tapered fit and elongated rear pockets, for an unrestrained, yet smart look. In addition, the night featured a performance by Conny Janssen Danst, one of the most prominent modern dance troupes in the Netherlands.

Similar to Magnus Carlson, Clémence Poésy, and Liv Tyler, G-Star enjoys working with unexpected talents who are at the top of their game. Both Keenan and Sergio found their one way into the world whilst pursuing their passion. Kampa is the first American to be accepted into the Russian Mariinsky Ballet Company. Sergio, lead songwriter for British band, Kasabian, switched his career path from football to music. He said: “I told my careers adviser I wanted to be centre forward for Leicester City. When he said ‘No’ I thought I’d be in a rock ‘n’ roll band.”

The G-Star Autumn/Winter 2013 campaign featuring Sergio and Keenan, breaks across all media on August 12th.

G-Star RAW

G-Star RAW is the modern denim brand. Since 1989, G-Star has been a denim pioneer that is known for its directional and cutting edge style. Its philosophy has always been “Just the product” with a focus on denim craftsmanship and innovation. G-Star originated the concept of 3D denim in 1996 with the introduction of the G-Star Elwood, and dedication to untreated RAW denim, which created a revolution within the denim industry. g-star.com

Sergio Pizzorno

Sergio Lorenzo ‘Serge’ Pizzorno is a British guitarist and songwriter, best known for his work in the successful British band Kasabian. Serge originally formed the band as Saracuse in 1997, but didn’t release their eponymous debut album until 2004. Their second album, ‘Empire’ included several hit singles and the album itself debuted at Number One on the UK Albums Chart. Its follow-up, ‘West Ryder Pauper Lunatic Aslyum’, scored Serge and his band a consecutive Number One and was also nominated for the 2009 Mercury Music Prize. Since then they have released their fourth album, ‘Velociraptor’, in 2011 to widespread critical acclaim. They have sold out gigs at the O2 Arena and countless festival headlining slots.

Keenan Kampa

Graduated from the Vaganova Academy of Russian Ballet in 2010. From 2010-2012 she danced with the Boston Ballet (USA). The dancer’s repertoire there included the ballets La Bayadère (choreography by Marius Petipa, revised version by Florence Clerc), Elo Experience (choreography by Jorma Elo), Symphony in Three Movements (choreography by George Balanchine), and Don Quixote (choreography by Rudolf Nureyev). In 2012 she was the first American to be accepted into the Russian Mariinsky Ballet Company.